Gaining Traction: a Short Checklist for Managing Change

gaining traction0 You have an idea, a potential solution to a well-known problem. It just might work.

All solutions require change. And change is uncomfortable. Because of this, an entire field of professional and academic study exists pertaining to this dilemma. You’ve probably heard of it. It’s called Change Management, and sifting through the mountains of literature surrounding the field can be a task. To ease you along the path to realizing your solution, here’s a short checklist to get you started in the right direction.

Before presenting your solution to stakeholders for buy-in, you need to do a few very important things:

  • Ready yourself (and your ego) to modify and update your solution with others’ inputs.
  • Stress test your solution against the problem. Determine areas needing refinement and, if possible, get help from others familiar with the issue.
  • Find a champion who understands the problem, supports your vision, and will provide valuable aid in promoting buy-in.
  • Prepare an elevator pitch for your solution. Begin with the problem, detail its consequences, and explain how your solution is an effective remedy.
    • Have your value proposition ready. Have your “why” ready. Be able to tell stakeholders why they should listen. Why it will work. Why you’re credible.
  • Develop a pilot plan and an initial pool of participants to test and refine your solution prior to full implementation.
  • Establish measurable key performance indicators to serve as proof points for your solution’s success.

When you’ve gained enough traction, be prepared, it takes work to keep the wheels turning.

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